Santa Cruz Running Company - Santa Cruz, California

Nicole T

If you’re under the age of 40 and don’t remember a time when shoe shopping entailed being measured and fit for the right shoe … go to the SC Running Company to experience the lost art of specialty service. . Heidi and Tim take a 3d image of your foot (I have been wearing the wrong size it turns out …) it only takes a few seconds and then they choose a selection of running shoes for you… they’ll ask for your need specifics … and make sure the shoe is fitting correctly - even by watching you run on a treadmill.
They have terrific brands and are well stocked. My son and I both really appreciated their kind and knowledgeable help today !

Loved By Us

Tim was an incredible help. He 3D scanned my feet and pointed me in the direction of the most excellent pair of shoes I've ever worn. He gave me his time, he gave me his kindness and he provided me the type of costumer service that is almost extinct. Thanks Tim!

Gisele Sasso

Just found this gem in Santa Cruz and I’m so happy about it. Great customer service and super friendly staff.

I usually buy my running gear online because I didn’t know we had such a good store around here. I was getting ready to run my first half marathon and decided last minute to try some arm warmers. After a quick search I found Santa Cruz running Company.

They were super nice and patient with me. You know how newbies can ask silly questions. I got out of the store with the arm warmers and totally pumped to run even more.

These guys love what they do!

E

Amazon said 2 weeks and more expensive. Running Company had the color I wanted and in stock even though fairly new shoe and not most popular color.

Erik Zinn

Spot on excellent and speedy customer service. They had exactly what I needed on stock and knew exactly what to line me up with once I told them my typical needs for shoes. Great local athletic shoe store.

Nick Runtsch

I'd bought a pair of training shoes here before (Brooks Ghost), but now that I'm getting more into running I wanted something to use for speed work. I came in on a busy Saturday morning and was helped by a very enthusiastic woman. She brought out a few pairs for me to try for fit and on the treadmill. I settled on a pair of New Balance FuelCell SuperComp Trainer v2's and I'm excited to start using them on faster tempo runs. After choosing the shoes, she recommended some socks and encouraged me to try some track running with Santa Cruz Track Club. Overall a great experience with excellent customer service.

Daisy Salinas

The most kindest customer service I've ever encountered in my life and I'm not exaggerating. My parents have came in before so they brought me to get new running shoes, I'm learning how to run and a beginner so i was a bit nervous but the owners were so welcoming and helpful ! They made us feel like family, and they made sure i had the best shoe for me. I'm so happy with my new shoes, I've never had comfortable shoes before like these. 10/10 recommend you to come in for work shoes , walking, jogging, and running shoes !

Behnam Sarani

Fantastic customer service from Heidi and Jackson. I visited today as a total beginner and the team took their time to do a scan of my feet, explain the outcome and make a number of recommendations. They were patient and took time to answer all my questions. I had my energetic 3 year old with me and they were great with him too. Highly recommend a visit